In case you missed it, you can watch the Today Show piece on Pizza 'N Such by clicking on the link here.
Film crews from the show visited the Village restaurant in January to look at their new menu design and interview "menu engineer" Gregg Rapp. Pizza 'N Such owners Mike and Sue Verbal and their daughter Laura took a crash course from Rapp to help beef up their menu.
After taking the course, the Verbals tinkered with their menu's design, color, text and placement of food items. Mike Verbal said the subtle changes have made a big impact on sales.
"It brings in customers more regularly because instead of just getting the same pizza, people order different things off the menu," he said. "I wish I knew about this 30 years ago. I wouldn't be here right now. I'd be retired!"
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment