Monday, July 8, 2013
Claremont Chamber debuts first-ever Restaurant Week
With hardly enough time to settle down after the beer walk and Fourth of July festivities, the Chamber has another trick up its sleeve to ward off the usual summer slowness. The city of Claremont’s first-ever Restaurant Week debuts this Tuesday, July 9 with a slew of prix fixe menu specials at eateries all about town. The deals continue through Tuesday, July 16.
More than 20 establishments, spanning all corners of the city, have signed on to offer lunch and dinner specials in addition to their usual menu choices. For $10 to $40, Restaurant Week patrons can get their fill of fried zucchini at Eddie’s Pizzeria, sample sushi at Kazama in the Village or try out a sourdough chocolate bread pudding at the Packing House Wine Merchants. It’s all part of the plan to ward off the usual summer blues when it comes to commerce.
“Business is usually slower in July,” explained Maureen Aldridge, Chamber president and chief executive officer. “This is a way to help.”
With Restaurant Week, Claremont clings to a concept which more than 30 other urban areas across the country, including Los Angeles and Orange County, have already taken to with positive results. The model has gained in popularity in recent years, lauded by restaurant executives and customers alike. While diners reap the benefits of special meal deals, usually offered at a discounted price from a la carte alternatives, restaurateurs receive extra publicity often resulting in new customers.
“It’s all about exposure,” Ms. Aldridge said. “Most people don’t know we have Portuguese food or that the Orchard Restaurant is at the Doubletree. This is a great way to support our restaurants and highlight the variety.”
For more information on Claremont’s Restaurant Week, participating businesses and prix fixe menus, visit www.claremontrestaurant.com.