The summer heat wave isn’t keeping the crowds at
bay, at least not in Claremont.
With hardly enough time to settle down after the
beer walk and Fourth of July festivities, the Chamber has another trick up its
sleeve to ward off the usual summer slowness. The city of Claremont’s first-ever
Restaurant Week debuts this Tuesday, July 9 with a slew of prix fixe menu
specials at eateries all about town. The deals continue through Tuesday, July
16.
More than 20 establishments, spanning all
corners of the city, have signed on to offer lunch and dinner specials in
addition to their usual menu choices. For $10 to $40, Restaurant Week patrons
can get their fill of fried zucchini at Eddie’s Pizzeria, sample sushi at
Kazama in the Village or try out a sourdough chocolate bread pudding at the
Packing House Wine Merchants. It’s all part of the plan to ward off the usual
summer blues when it comes to commerce.
“Business is usually slower in July,” explained
Maureen Aldridge, Chamber president and chief executive officer. “This is a way
to help.”
With Restaurant Week, Claremont clings to a
concept which more than 30 other urban areas across the country, including Los
Angeles and Orange County, have already taken to with positive results. The
model has gained in popularity in recent years, lauded by restaurant executives
and customers alike. While diners reap the benefits of special meal deals,
usually offered at a discounted price from a la carte alternatives,
restaurateurs receive extra publicity often resulting in new customers.
“It’s all about exposure,” Ms. Aldridge said. “Most
people don’t know we have Portuguese food or that the Orchard Restaurant is at
the Doubletree. This is a great way to support our restaurants and highlight
the variety.”
For more information on Claremont’s Restaurant
Week, participating businesses and prix fixe menus, visit www.claremontrestaurant.com.
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