Thursday, February 16, 2012

Claremont businesswoman selected for exclusive marketing workshop

Congratulations to Claremont-based RD Photo Services, selected as one of 10 businesses across the country to participate in Project Rev 2012, a yearlong program to help small business owners improve their marketing, find more customers and grow sales.

RD Photo Services, owned by portrait and action photographer Robin A. Driscoll, was selected from more than 1200 applicants to receive $15,000 worth of free marketing tools from Deluxe and yearlong access to marketing advisors, mentors, products and services. RD Photo Services will also receive guidance from a local chapter of SCORE, a national nonprofit dedicated to educating entrepreneurs and helping small businesses start, grow and succeed.

“I didn’t think I could afford a marketing plan, so I began promoting myself by word of mouth,” Driscoll said. “Word of mouth marketing is great, but my business growth is slower than I would like.”

Growth of small businesses like RD Photo Services is critical to an economic recovery. In the United States, small businesses represent 98 percent of businesses, employ over half of the workers and produce over half of the gross domestic product. United States Small Business Administration

“Last year’s Project REV participants collectively doubled their sales despite the economy,” said Laura Radewald, vice president of brand and media relations with Deluxe. “Deluxe selected RD Photo Services as a 2012 program participant because, like so many small businesses across America, it needs marketing tools that will increase the reach of its message beyond what word of mouth and referrals can provide.”

Through Project REV, she hopes to grow her brand with a social media presence, blog, direct mail process and more.

For more information on Project REV 2012 visit

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